Estrategia Michael Porter Pdf

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The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.
Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities,' or the discrete functions or processes that represent the elemental building blocks of competitive advantage.
Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.
That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment.
More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing.
Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
  • Strategy studies, especially in competitive strategy, industry analysis and competitive advantageof nations, have been significantly influenced by Michael Porter works.
  • Nov 01, 1996  What Is Strategy? Michael Porter explores how that shift has led to the rise of mutually destructive competitive battles that damage the profitability of many companies.
  • 2016 Competitive Strategy and Industry Analysis a la Michael Porter Fred Nickols.
  • I first encountered Michael Porter’s work when I was an MBA student at Harvard in the early 1980s and his course, “Industry and Competitive Analysis,” was the hottest new offering in the curriculum.
  • Free Press; June 2008
  • ISBN: 9781416590354
  • Read online, or download in secure ePub format
  • Title: Competitive Strategy
  • Author: Michael E. Porter
  • Imprint: Free Press
Subject categories
  • Business and Commerce > Business
  • Economics > Industries. Land use. Labor > Management. Industrial management > Competition
  • Economics > Industries. Land use. Labor > Large industry. Factory system. Big business > Industrial policy
  • Business > Industries
  • Economics > Industries. Land use. Labor > Industry
  • Business > Management
  • Business > Management Science
  • Business > Strategic Planning
  • Business > Economics > Theory

Michael Porter Jr Stats

ISBNs

Estrategia Corporativa Michael Porter Pdf

Estrategia
  • 1416590358
  • 9780684841489
  • 9781416590354

In The Press

Fortune Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top.

About The Author

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is the C. Roland Christensen Professor of Business Administration at the Harvard Business School. In 1983, Professor Porter was appointed to President Reagan's Commission on Industrial Competitiveness, the initiative that triggered the competitiveness debate in America. He serves as an advisor to heads of state, governors, mayors, and CEOs throughout the world. The recipient of the Wells Prize in Economics, the Adam Smith Award, three McKinsey Awards, and honorary doctorates from the Stockholm School of Economics and six other universities, Porter is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy, all published by The Free Press. He lives in Brookline, Massachusetts.